Gochujang is the next big thing in hot sauce, says Chung Jung One: ‘A lot of foodies embraced sriracha, but now they are saying, what’s next?’

By Elaine Watson contact

- Last updated on GMT

In addition to its original flagship Gochujang sauce, Chung Jung One has recently debuted a Spicy Miso Sauce and Gochujang Ketchup.
In addition to its original flagship Gochujang sauce, Chung Jung One has recently debuted a Spicy Miso Sauce and Gochujang Ketchup.
While Sriracha is now a must-have item in any self-respecting foodie’s pantry, Gochujang sauce is rapidly joining it as the hippest new addition to Americans’ hot sauce collections, says Daesang America, which is on a mission to turn the Korean fermented chili sauce into a household name in the US. 

Sweet, savory and spicy, Gochujang sauce​ is a staple in Korean cuisine, says VP sales and marketing Brian Tompkins, who is driving the rollout of a new version of the sauce into the US market under the Chung Jung One brand.

He told FoodNavigator-USA: “We’ve been selling it for a while in tubs in Korean stores in the US, but the new brand – which is in a squeezy red bottle as it more flowable - is targeting a mainstream US audience. The great thing about it is that you can make Korean dishes with it, but it also works perfectly on grilled cheese, ribs, or anything really. A little bit also goes a long way.

“The recipe – which was developed with Edward Lee ​[a well-known Korean-American chef and 2016 James Beard Finalist] is also slightly different in that we’ve actually gone back to a more traditional Korean recipe using rice rather than wheat, so it’s gluten free, and we don’t used soybeans.”

There’s a lot of interest in fermented foods

He added: “Right now we’re manufacturing it in Korea but if things take off we may look to manufacture it in the US. It feels like just the right time for this brand as interest in hot sauces is so high. There’s also a lot of interest in fermented foods. A lot of foodies really embraced sriracha and now they are saying, what’s next?”

hot wings with gochujang sauce

Right now, the sauce [MSRP $3.49-$3.99/7.5oz bottle] has secured shelf space in more than 2,000 retail locations nationwide from Central Market, Jewel, Kroger and Wegmans as well as scores of independent and specialty stores, but is also attracting interest in the foodservice market and from manufacturers, he said.

“A lot of chefs are approaching us and saying where can we get it?”

The condiments set gets more traffic but the Asian set gets more relevant

So where are retailers putting it?

Gochujang sauce
The ingredients in Chung Jung One’s Gochujang Korean Chili Sauce are: Water, rice flour, red pepper powder, rice syrup, cane sugar, garlic, sea salt, rice wine, onion, glutinous rice, and seed malt (rice).

According to Tompkins: “We’ve done experiments in the condiments set by Cholula and hot sauce but generally we do better in the Asian set, which is where retailers usually stock sriracha.

“The condiments set gets more traffic but the Asian set gets more relevant traffic.”

As for competition, he says, CJ Foods has recently been pumping more resources into its bibigo brand in the US, but its Gochujang sauce is more of a ‘Korean-style’ sweet & spicy dipping sauce.

With that said, the fact that more players are entering the space just underscores that Korean foods are trending in US food culture, he said.

A lot of retailers are expanding their Korean offerings right now and trying to make the products more accessible to a mainstream audience as Korean food becomes more trendy. Retailers are also asking us for help in how to do this.”

Related news

Related products

show more

Product Recovery (Pigging) for Food Manufacturers

Product Recovery (Pigging) for Food Manufacturers

HPS Product Recovery Solutions | 25-Nov-2019 | Technical / White Paper

Sanitary product recovery ("pigging") is in wide use by food manufacturers that pump liquids or wet products.
It gives a high ROI and...

Celery Juice and the Health-Conscious Consumer

Celery Juice and the Health-Conscious Consumer

Florida Food Products | 25-Oct-2019 | Technical / White Paper

Celery juice is an on-trend beverage ingredient with sought-after health benefits. Given its popularity, it’s no surprise that celery juice is showing...

REAL Eggs Integral Role in Baking White Paper

REAL Eggs Integral Role in Baking White Paper

American Egg Board | 06-Oct-2019 | Technical / White Paper

By enhancing ingredient statements, REAL Eggs contribute to gold standard quality. In a world where consumer expectations evolve at sometimes dizzying...

Enhancing Bakery’s Appeal

Enhancing Bakery’s Appeal

Bunge Oils | 23-Sep-2019 | Technical / White Paper

Many of the attributes consumers love about bakery are determined by the type of fat bakers use. Some initial PHO substitutes did not fully meet sensory...

Related suppliers

1 comment

Gochu Yum!

Posted by Greg,

Nice article! G

Report abuse

Follow us

Featured Events

View more

Products

View more

Webinars