Coca-Cola bottle takes selfies for consumers

PepsiCo rolls out ‘PepsiMoji’ campaign, as packaging gets more creative and personal

15-Mar-2016

By Rachel Arthur

PepsiCo is expanding its ‘PepsiMoji’ campaign across more than 100 markets this year, championing the use of a ‘universal language system’ to engage with consumers worldwide.

‘Selfie-inspiring packaging’: Coca-Cola launches Be More Fanta campaign

28-Jan-2016

By Rachel Arthur

Coca-Cola South Pacific has launched its 'Be More Fanta' marketing campaign, with a range of ‘fun and spontaneous selfie-inspiring packaging options’ to encourage activity on social media.

Nescafé dumps traditional websites and turns to Tumblr, in bid to converse with creative and mobile millennials

15-Sep-2015

By Rachel Arthur

Nescafé is abandoning its traditional websites in favour of Tumblr: a move aimed to appeal to millennial consumers and particularly those using smart phones and tablets.

Coca-Cola bottle snaps a selfie while you drink

Coca-Cola Israel has been showcasing the ‘world’s first selfie bottle’, which snaps a selfie while you drink.

Coca-Cola bottle snaps a selfie while you drink

Coca-Cola Israel has been showcasing the ‘world’s first selfie bottle’, which snaps a selfie while you drink.

Related Topics

PepsiCo rolls out ‘PepsiMoji’ campaign, as packaging gets more creative and personal

‘Selfie-inspiring packaging’: Coca-Cola launches Be More Fanta campaign

Nescafé dumps traditional websites and turns to Tumblr, in bid to converse with creative and mobile millennials