Non-GMO seal for Taiyo’s matcha boosts transparency for multifunctional ingredient

Numi Organic Tea rides rising wave of turmeric’s & matcha’s popularity

05-Jul-2016

By Elizabeth Crawford

Matcha and turmeric continue to rise in popularity as consumers and manufacturers embrace the ancient ingredients for their health benefits, unique flavor profiles and brilliant colors.

Turmeric, matcha & mushroom among specialty teas that are engaging Millennials and driving sales

11-May-2016

By Elizabeth Crawford

Sales of tea in the US continue to climb steadily, thanks in part to a big push from interest in specialty tea – especially by millennials, according to the Tea Association of America.

Health benefits, convenient format drive sales of Matcha green tea

04-Aug-2015

By Elizabeth Crawford

Matcha tea, known for its vibrant green hue, is hitting its stride in the U.S. where household penetration is currently low but sales are climbing double-digit year-over-year – representing significant consumer interest and growth potential, according to...

Non-GMO seal for Taiyo’s matcha boosts transparency for multifunctional ingredient

Taiyo’s Non-GMO certification for its Matcha Powder is a sign of the growing influence of this attribute, even for ingredient categories that have never been subject to genetic modification.

Related Topics

Numi Organic Tea rides rising wave of turmeric’s & matcha’s popularity

Turmeric, matcha & mushroom among specialty teas that are engaging Millennials and driving sales

Health benefits, convenient format drive sales of Matcha green tea