NestFresh harnesses social media for its seasonal giving campaign

By Adi Menayang

13-Dec-2016 Last updated on 18-Mar-2017 at 16:28 GMT

Colorado-based egg company NestFresh’s campaign is a case study of rolling online consumer engagement, seasonal promotion, and giving back all in one.

Startup The Little Kernel shows when it comes to RTE popcorn smaller can be better

05-Dec-2016

By Elizabeth Crawford

Based in part on the idea that good things come in small packages, the founders of The Little Kernel earlier this year launched a line of tiny pre-popped popcorn, which they say is sweeter, crunchier and easier to eat than regular sized popcorn because...

6 steps companies can take to “do good” and expand their appeal to modern consumers

29-Nov-2016

By Elizabeth Crawford

Modern Americans expect much more from food companies today than they did in the past -- now not only do they want food that is better for them, but they want products that also are better for society and the planet.

Consumers feel more connected to retailers that reflect their communities, C Space survey finds

21-Nov-2016

By Elizabeth Crawford

Offering a small selection of locally produced food and beverages is no longer enough to set retailers apart -- now the entire store needs to reflect the community it serves to succeed in an increasingly competitive market, suggests new survey data from...