What were the 10 fastest growing categories in grocery in 2016?

By Elaine Watson contact

- Last updated on GMT

Nielsen's top 10 dollar growth categories in grocery

Related tags: Meal, Snack food, Food

New data from Nielsen outlining the fastest-growing categories in grocery in 2016 reveals rapid growth in deli items and meal solutions, pre-prepared fruits and veggies, and ready-to-drink tea and coffee.

On-the-go meals direct from the grocery store continued to capture the attention of Americans this year, and the growth of the ‘grocerant’ is in full swing across the US, offering more than just your typical salad bar​,” according to Nielsen, which tracked data from grocery, drug, mass merchandise, convenience, select dollar, club, and military stores in the 52 weeks to October 1, 2016.

“And it's not just the fresh section that is reaping the ready-to-eat meal benefits," ​said Nielsen, which focused on categories with dollar sales topping $500 million.

"Lunch combinations (pre-made lunch options like sandwiches, snacks and cheese and cracker kits) are helping the center of store continue its growth trajectory by offering simple meal solutions for children and adults alike​.”

Value-added fruits and vegetables (pre-cut, pre-seasoned, side dishes and food trays) also generated “exceptional growth​,” over the period, notching up sales growth of 9.4% and 8.9%, respectively, added Nielsen.

“Prepared meat is also helping busy consumers get a jump-start on meals at home, cutting down preparation and cooking time, leaving only side dishes to prepare.”

Meanwhile, volume sales of products with an organic claim on the package grew 13.1% over the 52 weeks ended July 30, 2016, added Nielsen (click HERE​ for more details).


Related news

Show more

Related products

Harmonizing food & drinks internationally

Harmonizing food & drinks internationally

Leatherhead Food Research | 17-Apr-2018 | Technical / White Paper

To the untrained eye, food and beverage legislation spanning international markets may look similar, but the reality is that it is fraught with complexity...

H&F – special pectins for innovative confectionery

H&F – special pectins for innovative confectionery

H&F – Innovative Solutions for your Product Developments | 19-Mar-2018 | Data Sheet

H&F special pectins make it possible to produce confectionery with innovative textures like vegan marshmallows and firm-elastic fruit gummies and flavours...

Related suppliers

Follow us


View more