CAUGHT ON CAMERA AT THE 2017 WINTER FANCY FOOD SHOW

Dang Foods: The next generation of whole food snacks belongs in the produce aisle

By Elaine Watson contact

- Last updated on GMT

Related tags: Nutrition

The next generation of fruit- and vegetable-based whole food snacks belongs in the produce aisle, not the salty snacks aisle, says Dang Foods. 

Speaking to FoodNavigator-USA at the Winter Fancy Food Show, where the Berkeley-based company was showcasing its new sticky rice chips and revamped packaging, co-founder and CEO Vincent Kitirattragarn said:  

At Dang Foods we specialize in taking whole-food-based snacks ​[coconut, onion, rice chips] that we find in Asia that aren’t yet fit for the US market, and transforming them so they’re fit for the US market, so we’re cleaning up the ingredients deck, changing up the packaging.”

As for store placement, he said: “The more conventional the store, actually the more we want to be in produce. 80% of people go through produce, so you’ve got coconuts next to our coconut chips, onions next to onion chips. People ​[shopping the produce category] are already in the mindset of fresh and healthy, so healthy snacks do really well in produce.”

Dang Foods is also working with other brands in the healthy snacking space to explore new merchandising options, he added.

“We actually have a little cohort with Rhythm Superfoods, Peeled Snacks and Barnana, and we all work together to figure out how we can approach retailers as a group and say we can be a healthy snacking solution for you in produce.”

snacking innovation summit graphic2

Want to hear more from Vincent Kitirattragarn? Tune into our FREE-​to-attend online Snacking Innovation Summit​ on Feb 15, where you can also hear from Peeled Snacks, Field Trip Jerky, Protes and board advisor and guru Brad Barnhorn.

Related news

Show more

Related products

show more

993_Of note_web image_610x343

Regulatory horizon scanning: what you need to know

Leatherhead Food Research | 12-Jun-2018 | Technical / White Paper

Understanding forthcoming and proposed food and beverage legislation is critical for informed decision making. But what about the future developments that...

Clean-label sodium and sugar reduction solution

Clean-label sodium and sugar reduction solution

Salt Of The Earth LTD | 04-Jun-2018 | Application Note

Use Mediterranean Umami to help dramatically decrease sodium and sugar levels – and add great taste!

• Simple and consumer-friendly ingredients:...

Plant-based alternatives to thrill your tastebuds

Plant-based alternatives to thrill your tastebuds

Tereos Starch & Sweeteners Europe | 25-May-2018 | Technical / White Paper

Tereos has launched a range of delicious, 100% plant-based solutions for the food industry. Sauté Végétal is the first example of this new range of high-protein...

Related suppliers

Follow us

Featured Events

View more

Products

View more

Webinars