IRI and Experian partner to collect household purchase data

According to IRI, e-commerce will account for 10% of all CPG sales by 2022

27-Jan-2017

By Adi Menayang

The consumer packaged goods sector may lag behind other industries in terms of e-commerce, but IRI’s experts and analysts say shopping online is increasingly becoming the new norm, even for groceries.

IRI releases bakery data, highlighting pies and cakes category growth

25-Jan-2017

By Douglas Yu

BakeryandSnacks analyzes IRI’s multi-outlets with c-stores data regarding the bakery category for the 52 weeks ending December 25, 2016.

IRI, Turner: Excessive promotional spending has brands locked into 'cycle of commoditization'

21-Dec-2016

By Elaine Watson

Shifting 10% of promotional spending to media advertising would boost firms’ ROI on marketing spend by 10-25%, according to Chicago-based market research firm IRI and global media company Turner.

IRI and Experian collaborate to expand database, personalize advertising

Market research company IRI has partnered with financial data firm Experian to add more dimension to IRI ProScores, a database of household purchase data that predicts the likelihood of consumers to purchase specific consumer packaged goods brands and categories.

IRI and Experian collaborate to expand database, personalize advertising

Market research company IRI has partnered with financial data firm Experian to add more dimension to IRI ProScores, a database of household purchase data that predicts the likelihood of consumers to purchase specific consumer packaged goods brands and categories.

Related Topics

According to IRI, e-commerce will account for 10% of all CPG sales by 2022

IRI releases bakery data, highlighting pies and cakes category growth

IRI, Turner: Excessive promotional spending has brands locked into 'cycle of commoditization'