PETA aims to intercept Joe Montana meat investment

In a pun-filled letter to Montana from PETA senior manager of communications Andrew Bernstein, the group suggested that meat wasn’t the best investment and that he would be better off spending his money in a vegan-based protein operation. Montana invested in the meat outfit in January of this year through Liquid 2 Ventures, where he is a managing partner, and was part of Crowd Cow’s $2 million funding round. In an interview with Fox Business, he praised the operation and proclaimed his love for meat. “ First of all, I am a big meat-lover and I just like this idea. You get online, and you look for meats. There isn’t a lot of competition in the marketplace for something like this in the way they specialise – and we believe in the founders. ” Crowd Cow was set up by Ethan Lowry and Joe Heitzeberg in 2015. It offers consumers the opportunity to purchase meat products directly from farmers through a crowdfunding platform, which means the animal is only slaughtered once all of it has been sold. Operating out of Seattle, it has already generated over $1 million in sales in less than two years. It sells its produces in 20 US states with a plan to expand that to nationwide reach in the coming months. In response to PETA’s letter, Crowd Cow’s Lowry said: “ Millions of people love beef, and many thousands of families rely on cattle for their livelihood. ”

PETA aims to intercept Joe Montana meat investment

Following the announcement that US National Football League (NFL) legend Joe Montana has invested in crowdfunding meat supplier Crowd Cow, animal rights group PETA has urged the ex-football player to reconsider.

Related Topics

PETA's ‘absurd’ sin tax on meat blasted

Shocking footage shows baby chicks crushed to death in meat factory