AWG partners with RangeMe to help streamline the product discovery process

By Elaine Watson

- Last updated on GMT

AWG partners with RangeMe to streamline product discovery process

Related tags Retailing

Associated Wholesale Grocers (AWG) has joined a growing number of high-profile names – from Ahold and Whole Foods to Target – that have signed up with online platform RangeMe to help streamline the product and supplier discovery process.

The nation's largest cooperative food wholesaler to independently owned supermarkets, serving over 3,800 locations in 35 states from 11 full-line wholesale divisions, AWG will work with RangeMe​ to scale its retail buying efforts for natural, specialty and organic, general merchandise, and health and beauty products for all of its members.

RangeMe - which has also struck deals with Petco, Sprouts, Sam’s Club Regional, Jet.Com, Lucky Vitamin, Winn Dixie, and Bi Lo, among others - offers retail buyers, who are currently inundated with approaches from suppliers via online forms, email, social media, phone calls, and face-to-face contacts at trade shows and other events, a more efficient way to manage inbound approaches and compare what suppliers have to offer.

It also alerts them to new products from smaller, organic and specialty suppliers that might otherwise have slipped under the radar.

The product and supplier information on RangeMe – which now represents 65,000+ suppliers and 210,000 active products in the US (where it launched in September 2015) - is presented in a consistent format and allows buyers to rapidly find and compare new products and suppliers, said AWG executive director, VMC division, Greg Oldright.

Greg Oldright, Executive Director, Associated Wholesale Grocers – VMC Division
Greg Oldright: 'Consumers are seeking out more local, specialty products.'

"Consumers are seeking and demanding an ever-expanding selection of specialty, organic, local and diverse and [an] innovative array of products.”

Anna Mancini, AWG’s VP, VMC Division, added: "By implementing the RangeMe platform, our category team can quickly locate and identify products that our members want, like organic items, baby, beauty products or locally relevant items or brands. It saves us time and money, which is passed on to our members."

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