General Mills summer 2017 line-up meets global demand for simplicity

According to Jeff Harmening, CEO of General Mills, people still want great-tasting, unfussy products, regardless of the changing consumer landscape. “We’re increasing our levels of innovation across the board, with a laser focus on delivering exceptional taste with simple ingredients,” he said. The company has modernized its portfolio, updating products like Cheerios, Betty Crocker and Annie’s; expanding its gluten free and organic offerings; and making nutritional improvements such as those seen below across brands to give people more choices. Products launching this summer US Canada Europe Asia General Mills has also launched new editions of its Häagen-Dazs ice cream, Progresso soup and different yogurt products internationally. Headquartered in Minneapolis, Minnesota, the company generated consolidated net sales of $15.6bn, as well as another $1bn from its proportionate share of joint-venture net sales in 2017. Patent to protect fortified cereal process In other news, General Mills has filed a patent that improves the quality of ready-to-eat (RTE) cereals fortified with nutrients. According to the patent, the expansion of RTE cereals depends on an unobstructed expansion of molten starch. However, insoluble nutrients like dietary fiber or calcium carbonate interfere with the bubble-forming process and result in a cereal that is gritty, uneven and softens quickly. General Mills has found a way process to eliminate these defects. The nutrients are added to a water and starch dough, and then extruding into miniscule pellets. These pellets are then mixed with the cereal’s ingredients and the cereal is then re-extruded, thus distributing the nutrients throughout the pieces of RTE cereal.

General Mills summer 2017 line-up meets global demand for simplicity

The Minneapolis-based food manufacturer has released its line-up of products to be launched around the world.

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