Delve into the innovation process in our FREE webinar on July 19

Does the world need another (fill in gap here)? Quiz our expert panel on the food & beverage innovation process

By Elaine Watson contact

- Last updated on GMT

The FoodNavigator-USA food innovation forum: Have you registered yet?

Related tags: Entrepreneurship

Does the world need your new product? Is it compelling, is it solving a problem, and what alternatives to it are already on the market? Is it really a unique proposition?... And are these even the right questions?

We're offering you a chance to quiz product development experts with experience of working at large and small brands to find out how the food industry can get better at developing winning concepts.

In the first 45 minutes of our free-to-attend, online 60-minute Food Innovation Forum​ (moderated by FoodNavigator-USA editor Elaine Watson), we’ll discuss:

  1. Can big food still innovate?​  With many legacy brands struggling to stay relevant to today’s consumers, should big CPG companies throw in the towel and simply buy-in innovation from smaller, sexier, more agile brands?   
  2. What is innovation​? A cool product? A new business model? Blue-sky change or incremental updates? What can we learn from successful new launches?
  3. How is the innovation process changing​? What new tools are brands using to get products to market more quickly, and build consumer insights into the process at every stage? Are traditional focus groups becoming passé?

The remaining 15 minutes of the forum - developed in partnership with FOOD VISION USA​ - will be devoted to Q&A where you can put your questions to our expert panel:

Date​:  Wednesday July 19, 2017

Time​: 11.30am EDT

Duration:​ 60 minutes

REGISTER HERE ​for this FREE event, which is sponsored by Cargill​.


Related topics: Manufacturers

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1 comment


Posted by Terrie Urtel,

How do I get my product in front of a snack buyer?

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