Amazon's US grocery sales surged 50% to $420m in Q2; perishables up 110%

By Elaine Watson contact

- Last updated on GMT

Picture: istockphoto-jahcottontail143
Picture: istockphoto-jahcottontail143
As a percentage of the overall grocery retail market, Amazon’s $420m in Q2 grocery sales in the US is pretty small fry. But its 50% year-on-year growth is making the whole industry pay attention, says e-commerce data firm One Click Retail.

In a new report on Amazon’s Q2 grocery sales, One Click Retail​ notes that Amazon Grocery is still dominated by shelf-stable items such as coffee pods, but says perishable sales are steadily gathering steam, growing 110% in Q2.

“Amazon's recent investments in the grocery space have put a focus on perishables through the Prime-exclusive Prime Pantry program.

"As Prime membership continues to rapidly grow – Prime Day on June 11 was the busiest single signup day in the history of the program – perishables follow suit, driving a growth of 110% in the US during Q2.”

Meanwhile, beverages are also performing well, with two different sizes of alkaline water brand Essentia appearing in the three top growth items in the US. 

One immediate insight from One Click Retail’s data is that the brands that are growing most rapidly on Amazon are not necessarily growing most rapidly in grocery stores.

Meanwhile, the top five grocery categories by dollar sales on Amazon (coffee, snack bars, bagged tea, energy drinks, and chocolate candy) are quite different to the top five in bricks & mortar (fizzy drinks, salty snacks, RTE cereal, coffee, and bottled water.)

Amazon Q2 17 grocery sales One Click Retail
Amazon fastest growing grocery item Q2 2017 One Click Retail
Amazon Q2 2017 One Click Retail

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