Campbell Soup joins the lineup at FOOD VISION USA 2017: 'We're restless, future focused and consumer-centric...'

By Elaine Watson

- Last updated on GMT

Where next for Campbell Soup?
Where next for Campbell Soup?

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While it's probably still best known for its iconic condensed soup, Campbell Soup has been quietly re-engineering its portfolio in recent years via a series of strategic acquisitions and investments spanning everything from hummus and dips to organic bone broth and personalized nutrition. But how easy is it to turn around an ocean liner, and when is it best to innovate in-house, and when best to buy in innovation?

Find out at FOOD VISION USA​ in Chicago this November, where the firm's VP, R&D, Americas, Jeff George,​ ​will explain how Campbell Soup is utilising strategic insights to inform its innovation strategy over the long-term.

In his presentation, George, whose resume includes stints at Hillshire Brands, PepsiCo's Global Beverage division, Quaker Foods, Tropicana and Frito-Lay, will cover:

• Seismic changes in consumer tastes and consumption patterns that have reshaped the way food innovators grow, make, market, and sell food
• How ‘real food that matters for life’s moments’ has driven culture change at Campbell, guiding innovation and decision-making
• How Campbell’s is living up to its promise to use fewer ingredients that people don’t want
• How big companies can sustain innovation by being restless, future focused and consumer centric

FOOD VISION USA: The food event of the year

Held at the W Hotel in Chicago on November 13-15, FOOD VISION USA 2017 ​will also bring together a clutch of industry luminaries from Chobani’s president and COO Tim Brown; to PeaPod CMO Carrie Bienkowski​Chef'd CEO Kyle Ransford, Miyoko’s Kitchen  founder and CEO Miyoko Schinner, and PepsiCo president North America nutrition, Seth Kaufman.

On the opening night, VMG Partners md Wayne Wu and Sir Kensington’s​ co-founder Scott Norton will join Mattson president Barb Stuckey and Food Future Co CEO Gigi Lee Chang to address the question: What is innovation, and who is driving it?

They will also provide expert feedback on stage to our lucky industry trailblazers​ – three start-ups that are doing the most to drive innovation and champion change.

Other themes we'll address at the conference - which is sponsored by PureCircle​ and Beneo​ - include:

  • Are meal kits here to stay?
  • What does the Amazon/Whole Foods deal mean for everyone else?
  • Can water give soil a run for its money? (the future of hydroponics)
  • Big food? Small food? Or smarter food?
  • Will healthy vending take off?
  • Who's really driving innovation in the food industry?
  • Can we make gelatin without animals?
  • How clean is your label?
  • Will consumers embrace 'clean' (a.k.a. cultured) meat?
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