Hormel moves into South American market with Ceratti acquisition

By Aidan Fortune

- Last updated on GMT

Hormel has acquired the Ceratti food brand
Hormel has acquired the Ceratti food brand

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Hormel Foods Corporation has acquired Brazilian value-added meats brand Ceratti for $104 million. 

Cidade do Sol provides more than 70 products in 15 categories including authentic meats such as mortadella, sausage and salami for Brazilian retail and foodservice markets under the Ceratti brand.

The acquisition is a realisation of Hormel’s “interest​” in South America.

Strategic international growth is important to Hormel Foods and South America has been of interest to us for several years​,” said Jim Snee, president and chief executive officer of Hormel Foods. “The Ceratti brand has a strong family ownership and a rapidly-growing distribution of its portfolio of value-added products. This acquisition is a strategic fit for Hormel Foods, provides us an initial entry into the Brazilian market and will serve as a platform for future growth in South America​.”

The acquisition of the Ceratti brand allows us to enter the fast-growing Brazilian market with a premium brand​,” said Larry Vorpahl, group vice-president, Hormel Foods and president, Hormel Foods International Corporation. “The Ceratti brand is poised for continued growth given its strong reputation in the market and outstanding products. This acquisition allows us to establish a full in-country presence with an excellent team of professionals in sales, marketing, operations, logistics and accounting. We are committed to continued international expansion and, with the addition of the Ceratti brand, our global footprint will continue to grow​.”

Cidade do Sol will now report into Hormel Foods International Corporation.

We are certainly proud to become part of the Hormel Foods family​,” said Mauro Preti, chief executive officer of Cidade do Sol. “Hormel Foods has a strong reputation with values that align closely with the values we have built throughout our 85-year history. They share an unwavering focus on product quality, state-of-the-art technology, and transparency. Hormel Foods’ acquisition of the Ceratti brand provides the resources of a global company and will allow us to facilitate our plans for expansion and growth​.”

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