Slim Jim meat snacks get fancy

By Oscar Rousseau

- Last updated on GMT

Slim Jim meat snacks get fancy

Related tags Sausage Beef Pork

Conagra Brands has launched a three-strong range of premium Slim Jim meat snacks.

The Slim Jim Premium Smoked Sticks are made from either grass-fed beef or premium pork and come in three flavours: Smokehouse Original, Thai Style Chili or Memphis Style BBQ.

For many Slim Jim fans, as they leave their teenage years, taste preferences change​,” said Adam Beane, senior brand manager at Slim Jim.

We’re addressing this opportunity by introducing new Slim Jim Premium Smoked Sticks – a premium meat snack with the advantages of both sticks and jerky. Premium Smoked Sticks deliver high-quality ingredients, sophisticated flavours and a less greasy experience, all with the easy-to-eat convenience of a stick​.”
Snack attack

The snacks are slow-cooked for 14 hours and seasoned with a rich blend of herbs, spices and salts, using meat from animals raised without hormones.
The products will fly into US supermarket shelves this month and can be picked up for $1.79 or $4.99, depending on whether you buy the 34-gram (g) or 116g packs.
The launch comes following significant strides by Conagra in the meat snacks market this year, after buying protein-based meat and seeds brand Thanasi Foods for an undisclosed sum in March.
Now, the US branded food giant has a burgeoning portfolio of meat snack labels under its umbrella including Slim Jim, Duke’s dried sausages and beef jerky and Penrose Pickled Sausages. It also has high-protein seed brands Bigs and David in the portfolio.

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