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Firmenich helps developers create better-tasting high-protein beverages

By Elaine Watson contact

- Last updated on GMT

Picture: Firmenich
Picture: Firmenich
Flavor and fragrances giant Firmenich has launched a new line of natural flavor solutions called Protein Shield designed to help developers develop better-tasting high protein beverages.

While protein-packed beverages are one of the fastest growing drinks categories, with global launches increasing 35% from 2012 to 2016, claims Firmenich, “the bitter and astringent taste of protein is rarely appealing to consumers.

“Even though formulas have improved, it remains a challenge to completely restore the flavor profile to where consumers expect it to be, which is where Protein Shield Flavors can make a difference.

The new line – which can also be used to mask the flavor of other functional ingredients used in sports and nutrition products - has been specifically developed to address the intrinsic bitterness, astringency and dry mouthfeel of a number of proteins, while also enhancing the overall flavor profile, says Firmenich.

Related topics: Suppliers, Flavors and colors, Proteins

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