While protein-packed beverages are one of the fastest growing drinks categories, with global launches increasing 35% from 2012 to 2016, claims Firmenich, “the bitter and astringent taste of protein is rarely appealing to consumers.
“Even though formulas have improved, it remains a challenge to completely restore the flavor profile to where consumers expect it to be, which is where Protein Shield Flavors can make a difference.
The new line – which can also be used to mask the flavor of other functional ingredients used in sports and nutrition products - has been specifically developed to address the intrinsic bitterness, astringency and dry mouthfeel of a number of proteins, while also enhancing the overall flavor profile, says Firmenich.