Reformulated FitPro Go! line stands out in RTD protein space with 'fresh milk' claim

Vox Pop: 'Protein, and that's pretty much it actually'

11-May-2017

By Adi Menayang

Sports nutrition is a booming industry, with Euromonitor estimating a value of $7.4bn in the US. When we went to the streets and asked a few gym-goers what they buy, to no surprise, it was all protein.

Chickpea protein in the spotlight as high-profile investors pump $8m into Nutriati

21-Apr-2017

By Elaine Watson

Commercial quantities of highly functional, neutral-tasting chickpea protein concentrates and a high-protein chickpea ‘flour’ will be available by the end of the year, says Richmond-based Nutriati, which has just closed an $8m financing round to help...

Protein bar brand PowerBar jumps on plant-protein bandwagon

23-Mar-2017

By Adi Menayang

Iconic energy bar brand PowerBar launched a new line of plant-derived protein bars, debuting at Natural Products Expo West in Anaheim, CA, earlier this month.

Reformulated FitPro Go! line stands out in RTD protein space with 'fresh milk' claim

California-based ready-to-drink protein brand FitPro Go! is differentiating itself in the crowded space by highlighting its ‘real milk’ content, which means it didn’t come from powder, or a blend of powder and skim.

Related Topics

Vox Pop: 'Protein, and that's pretty much it actually'

Chickpea protein in the spotlight as high-profile investors pump $8m into Nutriati

Protein bar brand PowerBar jumps on plant-protein bandwagon