Caulipower’s frozen, gluten-free pizza crusts to hit 6,500 retail locations worldwide

By Adi Menayang contact

- Last updated on GMT

Caulipower frozen pizza crusts to hit 6,500 retail locations worldwide

Related tags: Coeliac disease, Wal-mart, Food

California-based Caulipower launched its grain-free, cauliflower frozen pizza crust at the beginning of this year into 30 stores. It’s now set to hit 6,500 stores nationwide by the end of October.

It reached 1,000 stores, including Albertsons/Safeway in June, and took the top spot as Amazon’s best-selling frozen pizza for the grocery and gourmet food category this summer​ (it currently sits in sixth place, after five different SKUs by Real Good Foods).

Recently, the company announced that by the end of October, Caulipower frozen pizza crusts will be available in regional stores such as Fresh Thyme, HEB, Hy-Vee, Jewel Osco, and Meijer, as well as national chains like Walmart and Kroger.

Its expansion in a diversity of channels, from natural to specialty to big box, is a testament to increasing mainstream consumer enthusiasm for vegetable substitutes of products typically made of grains.

Drawn to nutrition and story

“People’s positive reaction to Caulipower has been incredibly humbling​,” said Gail Becker, CEO & founder of Caulipower. “All we did was listen to what people wanted. They wanted a healthier, tastier version of one of their favorite foods without the time and hassle. So we made one.”

According to the company, using cauliflower instead of wheat means the pizza crust has less sugar and sodium but more fiber compared to traditional crusts.

In addition to its nutrition profile, Becker, a mother of children with celiac disease, told FoodNavigator-USA that she thinks a big draw to the product is the story behind it. “People gravitated to the story of a mom who began the business because she became frustrated with the options she could feed her kids. The overwhelming support from fans has been a key driver.”

What’s next for the company? Becker said that it hopes to expand beyond pizza crust and create other products with cauliflower at center stage. It’s not a pizza crust brand, she said, “Caulipower is a vegetable-based food brand and we are looking to expand our better-for-you options in the future.”

Related news

Show more

Related products

show more

Formulate a Superior Prebiotic Snack Bar

Formulate a Superior Prebiotic Snack Bar

Solnul™ | 11-May-2021 | Application Note

Arguably the king of snacks, the snack bar continues to be at the forefront of the functional food category. Prebiotics are a rising ingredient that is...

Maximize supply chain visibility with Muddy Boots

Maximize supply chain visibility with Muddy Boots

TELUS Agriculture | 15-Dec-2020 | Product Brochure

Muddy Boots’ Greenlight Supplier Management helps food manufacturers, processors and retailers boost product quality, reduce waste and delight customers.

Big surprises in Ipsos survey of 6000 flexitarians

Big surprises in Ipsos survey of 6000 flexitarians

IFF (formerly DuPont Nutrition & Biosciences) | 30-Nov-2020 | Technical / White Paper

Flexitarians in 9 countries give a meal-by-meal account of their preferences. Discover what it takes to make plant-based part of every meal in our groundbreaking...

Product Recovery (Pigging) for Food Manufacturers

Product Recovery (Pigging) for Food Manufacturers

HPS Product Recovery Solutions | 25-Nov-2019 | Technical / White Paper

Sanitary product recovery ("pigging") is in wide use by food manufacturers that pump liquids or wet products.
It gives a high ROI and...

Related suppliers

Follow us


View more