Soylent working to resolve ‘categorization issue’ that has halted Canadian sales

By Elaine Watson contact

- Last updated on GMT

Soylent working to resolve ‘categorization issue’ that has halted Canadian sales

Related tags: Energy

Los Angeles-based ‘ready-to-drink meal’ brand Soylent says it is working hard to a resolve a “categorization” issue that prohibits it from selling its beverages in Canada.

In a letter​ to consumers about the “unfortunate situation”​ in Canada – a market Soylent entered in June 2015 – Rob Rhinehart, CEO of brand owner Rosa Foods, said the company was “unable to continue shipping Soylent products to Canada” ​after being informed by the Canadian Food Inspection Agency (CFIA) that the products “do not meet a select few of the CFIA requirements for a ‘meal replacement.’

 “Although we feel strongly that these requirements do not reflect the current understanding of human nutritional needs, we respect the CFIA’s regulations and will fully comply with any regulatory action they deem appropriate. Unfortunately, this means we are unable to ship any additional product to our Canadian warehouses or sell Soylent to our Canadian customers until this is resolved.”

Soylent products already in the Canadian market do not have to be recalled as the CFIA has not identified any immediate health risk for consumers, he added: “I want to reiterate that we are absolutely committed to working with Health Canada and the CFIA to resolve this as quickly as possible​.”

What is a meal replacement?

Soylent has not commented on why its products – which were looked at as part of routine import inspection activities – were not in compliance with CFIA rules on meal replacements​, and did not respond to a question asking if the issue related to fat levels.

According to CFIA rules​,​ the maximum amount of energy from fat for a meal replacement is 35%, whereas 47% of the energy is from fat in Soylent’s flagship 2.0 beverage.

In FAQ on its website, Soylent says: “We were made aware of the CFIA’s decision in early October. We immediately worked with Canadian regulators to find a way to continue distributing Soylent in Canada.

“Unfortunately, it became clear that this effort would not be successful in the short term, and we notified our customers as soon as we learned that an interruption in Soylent availability was inevitable.”

Related news

Show more

Related products

show more

AmpliVida XOS Prebiotic: Pure, Selective & Effective

AmpliVida XOS Prebiotic: Pure, Selective & Effective

DSM Nutritional Products | 20-Mar-2018 | Technical / White Paper

Join us on Friday, March 9th for a scientific talk on Balancing the Microbiome Through Prebiotics. Learn more about NEW AmpliVida XOS Prebiotic, an organic,...

H&F – special pectins for innovative confectionery

H&F – special pectins for innovative confectionery

H&F – Innovative Solutions for your Product Developments | 19-Mar-2018 | Data Sheet

H&F special pectins make it possible to produce confectionery with innovative textures like vegan marshmallows and firm-elastic fruit gummies and flavours...

Related suppliers

Follow us


View more