Cooling sensations add 'energy' to flavours beyond mint, says Firmenich

By Niamh Michail

- Last updated on GMT

© GettyImages/Mizina
© GettyImages/Mizina

Related tags Taste

Cooling sensations give an energy to food and are gaining traction beyond traditional mint flavours, says Firmenich as it secures exclusive licencing rights to Senomyx’s Coolmyx cooling ingredient.

The exclusive licence, which will give Geneva-headquartered Firmenich the right to distribute Coolmyx CL19, builds on its Cool Collaboration Agreement with the US flavour tech firm.

San Diego-based Senomyx uses IP-protected technologies based on taste receptors to develop novel flavour ingredients.

Coolmyx can be used in food, oral care and consumer product categories, and will expand ​the extensive sensate capabilities of Firmenich, namely its NovaSense range and its FreezStorm "cooling technology​" which can be combined with mint and non-mint flavours, a spokesperson for the company said.

Coolness beyond mint

Vice president of Firmenich’s mint business unit Cedric Fischer said Senomyx’s cooling technologies would build on its end-to-end business model in mint.

However,  cooling and freshness sensations were gaining traction beyond mint across many product categories for the sense of vitality, energy, hygiene and comfort they convey, the supplier added.

Sugar alcohols or polyols, such as erythritol, also have a cooling effect, making them popular sweeteners for mint-flavoured sweets, chewing gum.

Naturally present in fruit and some fermented foods, zero-calorie erythritol is produced on an industrial level through fermentation.

In addition to Coolmyx, Firmenich is one of just two companies – the other is PepsiCo – with the rights to use Senomyx’s Sweetmyx 617, an ingredient which can cut the amount of sugar or isoglucose in food and drinks.  

In March this year, Senomyx announced details of Siratose​,​ high-potency, zero calorie sweetener it had developed from a "miniscule component” ​of Luo Han Guo, also known as monkfruit.

The sweet-tasting molecule, which the CEO John Poyhonen said “could not have been discovered using traditional human taste testing​” will be made from a fermentation technique and would require regulatory approval. A launch on the US market is foreseen for 2020.

Firmenich, which posted an annual turnover of CHF3.34 billion (€2.86bn) in June this year, invests 10% of its turnover into R&D each year.

Related news

Show more

Related products

show more

How to Make Plant-Based Better for You

How to Make Plant-Based Better for You

SweeGen | 24-Jan-2023 | Technical / White Paper

Plant-based food and beverage sales are booming, thanks to a growing desire among consumers for healthier food options, with sugar among the top ingredients...

T. Hasegawa releases 2023 Flavor Trends Report

T. Hasegawa releases 2023 Flavor Trends Report

T. Hasegawa USA | 10-Jan-2023 | Insight Guide

When it comes to flavor, 2023 promises more exciting experiences in food and beverage than ever before. Analyzing the “Now, Near and Next” of consumer...


Pectin's "a-peeling" future

Cargill | 28-Nov-2022 | Technical / White Paper

Familiar, plant-based, highly functional… today's pectin ticks off a lot of boxes for consumers and product developers alike. Learn how this humble...

Add sparkle and magic to your next product

Add sparkle and magic to your next product

Glanbia Nutritionals | 28-Oct-2022 | Product Presentation

93% of consumers cite appearance as the most important purchasing factor when it comes to food, creating a market focused on the use of bright colors to...

Related suppliers

Follow us


View more