SodaStream launches fruit essences line in US retailers

By Mary Ellen Shoup contact

- Last updated on GMT

SodaStream has gained in-store distribution for its zero-calorie flavors line, Fruit Drops.
SodaStream has gained in-store distribution for its zero-calorie flavors line, Fruit Drops.
Sparkling water brand SodaStream has introduced Fruit Drops - a range of bottled flavor essences - in US brick & mortar retailers, as the company aims to make sparkling water part of consumers' daily routines.

Fruit Drops are zero-calorie, preservative-free flavors that can to sparkling water made with a SodaStream machine.

“SodaStream is on a mission to make water exciting for millions of consumers around the world,”​ Matti Yahav, Soda Stream VP of global marketing, said.

“Fruit Drops is our first product that invites consumers to enhance ordinary water as well as fizzy water simply by adding a twist of naturally flavored fruit essence,”

The company expanded to in-store retail after it sold out of the unsweetened flavorings line when it first launched on the company’s website, demonstrating a strong consumer demand.

The product line is available in five flavors (lemon, lime, raspberry, orange, and mango) at major US retailers including Target and Bed Bath and Beyond for an SRP of $3.99 per 40mL bottle, which can flavor up to 80 servings of sparkling water.

The launch comes after SodaStream reported that its flavor unit sales decreased 7% year-over-year in Q317 to $5.1m, which was in line with expectations as the company repositions the brand around sparkling water and household penetration of SodaStream machines, CEO Daniel Burbaum said during its Q317 earnings call.

Related news

Related products

show more

Bringing Clarity to Soy Sauce and Seafood

Bringing Clarity to Soy Sauce and Seafood

Kikkoman Sales USA, Inc. | 29-Nov-2017 | Product Brochure

Transparency in food labels, menu descriptions and ingredients themselves: Consumers demand it and now Kikkoman has a clear new way to deliver product...

Dupont

Naturally-Derived Carrier and Extraction Solvent

DuPont Tate & Lyle Bio Products | 17-Oct-2017 | Technical / White Paper

Zemea® USP-FCC enables flavorists to use an alternative to petroleum-based carriers and solvents that is naturally-derived, environmentally sustainable,...

OLAM SVI-Spices-610x343

Olam SVI Spices MarketReport Apr ’17

Olam SVI | 11-Oct-2017 | Data Sheet

Olam SVI's experts regularly publish supply chain forecasts and critical market intelligence to help its customers. The April 2017 Olam SVI Spices...

Related suppliers

comments

Post your comment

We will not publish your email address on the website

These comments have not been moderated. You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment. Any comment that violates these terms may be removed in its entirety as we do not edit comments. If you wish to complain about a comment please use the "REPORT ABUSE" button or contact the editors.

Follow us

Products

View more

Webinars