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Disruptive Brands platform launches to support emerging better-for-you brands

By Stephen Daniells contact

- Last updated on GMT

© Getty Images / phototechno
© Getty Images / phototechno
Clearlake Capital Group, L.P. and CPG veteran Bill Moses have launched Disruptive Brands, a new platform focused on investing in and supporting emerging better-for-you food and beverage brands.

The new platform will partner with entrepreneurs and management teams to help accelerate growth and increase strategic value, according to a press release.

Moses, who is best known as the co-founder, former chairman and CEO of KeVita Probiotic Drinks, will serve as CEO and Co-Chairman of Disruptive Brands. KeVita was successfully sold to PepsiCo in 2016 for an undisclosed sum,​ but sources close to the deal reportedly put the purchase price between $200 and $300 million.

“We are excited about teaming with an experienced executive like Bill and leveraging our collective expertise in the food and beverage space,”​ said José E. Feliciano and Behdad Eghbali, Co-Founders and Managing Partners of Clearlake, which currently has over $3.5 billion of assets under management. “This platform will enhance and broaden our capabilities in the consumer products industry and continue Clearlake’s track record of partnering with successful entrepreneurs in the better-for-you segment of the market.”

Moses commented: “The partnership with Clearlake is a natural evolution of my passion to bring consumers healthy choices in organic, better-for-you products with substantiated functional benefits.

“As an entrepreneur, I understand the challenges that founders and high-growth companies in the CPG sector face as they scale their businesses. By partnering with a world-class investment firm like Clearlake, Disruptive Brands will be a management-friendly platform that will provide a differentiated set of resources and industry relationships to help brands accelerate their growth.” 

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