‘I’m a fan. The low-calorie cola segment in the US is in desperate need of some kind of refresh…’

'It appears Diet Coke is going after the sparkling water craze...' Designers weigh in on the new look

By Elaine Watson

10-Jan-2018 Last updated on 18-Jul-2019 at 14:32 GMT

Coca-Cola is rolling out a bold new look for Diet Coke in slimmer 12oz cans, and introducing four spicy new flavors: Ginger Lime, Feisty Cherry, Zesty Blood Orange and Twisted Mango.* But what do designers and market researchers think of the new look, which minimizes the word ‘Diet’?

Are diet sodas helping or hindering weight management efforts? Soft drinks giants blast ‘meritless’ lawsuits

19-Oct-2017

By Elaine Watson

Are brands misleading shoppers by using the term ‘diet’ to describe soda sweetened with high intensity sweeteners such as aspartame? The argument – outlined in lawsuits vs the makers of Diet Coke, Diet Pepsi and Diet Dr Pepper - is a “stretch,” according...

Pepsi exec: Aspartame is the #1 reason why US consumers say they are drinking less diet cola

27-Apr-2015

By Elaine Watson

To those arguing that replacing one artificial sweetener (aspartame) with another (sucralose) won’t arrest flagging sales of Diet Pepsi, PepsiCo SVP Seth Kaufman told FoodNavigator-USA that consumer research had singled out aspartame – rather that...

PepsiCo ditches aspartame from Diet Pepsi in US: ‘While decades of studies show aspartame is safe, we recognize that consumer demand is evolving’

24-Apr-2015

By Elaine Watson

While aspartame is safe, many US consumers don’t want it in their cola, said PepsiCo this morning, announcing plans to ditch the much-maligned sweetener from Diet Pepsi, Caffeine Free Diet Pepsi and Wild Cherry Diet Pepsi in the U.S from August.