Register now for our FREE-to-attend online beverage innovation summit Feb 21

What are the key beverage trends - and companies - to watch in 2018?

By Elaine Watson contact

- Last updated on GMT

What are the key beverage trends - and companies - to watch in 2018?

Related tags: Chief executive officer

Could cold brew tea be as big as cold brew coffee? Is there a legal definition of kombucha… and a ‘correct’ way to manufacture it? Are consumers paying attention to the debate over the nutritional merits of plant-based versus dairy milks?

Find out the answers to these questions - and a whole bunch of others – at our online beverage innovation event​ on February 21, where we explore hot button issues in the beverage aisle, find out which categories are growing, and which emerging trends may have legs.

In this FREE-to-attend event​, FoodNavigator-USA and BeverageDaily have invited CEOs from meal replacement brand Soylent, nut-milk fueled brand Califia Farms and new sports beverage brand KRā, market researcher Euromonitor International, design agency Perspective Branding, Ohio-based retailer Mustard Seed Market, and a leading food law attorney to explore what consumers want, how retailers view the category, how to build a beverage brand and stand out on shelf, and how to avoid legal hot water.

We’ll also address topics including:

  • How is the war on sugar impacting the beverage category?
  • What are retailers looking for from beverage brands?
  • Will Diet Coke’s new look reverse its flagging fortunes?
  • What is the key to successful beverage packaging design?
  • What claims could land you in legal hot water?


Califia Farms products

What are the fastest-growing beverage categories and which consumer trends are successful firms tapping into? 


  • Greg Steltenpohl, ​co-founder and CEO, Califia Farms ​ 
  • Sarah Hardgrove-Koleno, ​co-founder and CEO, KRā ​ 
  • Gabe Nabors, ​director of marketing and category management, Mustard Seed Market
  • Howard Telford, ​senior industry analyst, Euromonitor International ​ 
  • Ryan Kaiser, ​partner, Amin Talati Upadhye ​ 
  • Simon Thorneycroft, ​founder and CEO, Perspective Branding

Feb 21: 2.00pm-2.45pm EST - KEYNOTE: SOYLENT… WHERE NEXT?

bryan crowley soylent president

One of the most exciting players in the fast-growing meal replacement space, Soylent built its business – and a highly engaged community – online, first on its own website, and later on Amazon, but has recently ventured into the bricks and mortar space via deals with 7-Eleven, H.E.B. and Big Geyser.

New CEO Bryan Crowley will explain what Soylent is all about and where the brand might be going in 2018 and beyond  

SPEAKER: Bryan Crowley, ​CEO, Soylent   

REGISTER HERE​ for the event, which is sponsored by Ingredion​ and DuPont Nutrition & Health​,​ and supported by Cargill,​ Synergy Flavors,​ Chr Hansen,​ and DuPont Tate & Lyle BioProducts.

See the full list of speakers HERE.

Related news

Show more

Related products

show more

See why not all stevia is created equal

See why not all stevia is created equal

Cargill | 08-Jun-2021 | Infographic

Since stevia originally comes from a plant, you might assume that one leaf is just like the next. But that's not so – far from it, in fact. In the...

Critical Components to Achieving the Perfect Order

Critical Components to Achieving the Perfect Order

Oracle NetSuite | 24-May-2021 | Technical / White Paper

By achieving the perfect order, merchants will delight customers with the ultimate, omnichannel experience of buy anywhere, fulfill anywhere and return...

A Guide to Winning in the esports Market in 2021

A Guide to Winning in the esports Market in 2021

Glanbia Nutritionals | 19-May-2021 | Insight Guide

The esports market, estimated to hit nearly $1 billion in global revenue streams in 2020,1 has become a global phenomenon with international tournaments,...

Make Better-for-You Beverages

Make Better-for-You Beverages

SweeGen Inc. | 17-May-2021 | Product Presentation

The future of beverages is about elevating wellness for everyone today and into the future.

Related suppliers

Follow us


View more