Register now for our FREE-to-attend online beverage innovation summit Feb 21

What are the key beverage trends - and companies - to watch in 2018?

By Elaine Watson contact

- Last updated on GMT

What are the key beverage trends - and companies - to watch in 2018?

Related tags: Chief executive officer

Could cold brew tea be as big as cold brew coffee? Is there a legal definition of kombucha… and a ‘correct’ way to manufacture it? Are consumers paying attention to the debate over the nutritional merits of plant-based versus dairy milks?

Find out the answers to these questions - and a whole bunch of others – at our online beverage innovation event​ on February 21, where we explore hot button issues in the beverage aisle, find out which categories are growing, and which emerging trends may have legs.

In this FREE-to-attend event​, FoodNavigator-USA and BeverageDaily have invited CEOs from meal replacement brand Soylent, nut-milk fueled brand Califia Farms and new sports beverage brand KRā, market researcher Euromonitor International, design agency Perspective Branding, Ohio-based retailer Mustard Seed Market, and a leading food law attorney to explore what consumers want, how retailers view the category, how to build a beverage brand and stand out on shelf, and how to avoid legal hot water.

We’ll also address topics including:

  • How is the war on sugar impacting the beverage category?
  • What are retailers looking for from beverage brands?
  • Will Diet Coke’s new look reverse its flagging fortunes?
  • What is the key to successful beverage packaging design?
  • What claims could land you in legal hot water?


Califia Farms products

What are the fastest-growing beverage categories and which consumer trends are successful firms tapping into? 


  • Greg Steltenpohl, ​co-founder and CEO, Califia Farms ​ 
  • Sarah Hardgrove-Koleno, ​co-founder and CEO, KRā ​ 
  • Gabe Nabors, ​director of marketing and category management, Mustard Seed Market
  • Howard Telford, ​senior industry analyst, Euromonitor International ​ 
  • Ryan Kaiser, ​partner, Amin Talati Upadhye ​ 
  • Simon Thorneycroft, ​founder and CEO, Perspective Branding

Feb 21: 2.00pm-2.45pm EST - KEYNOTE: SOYLENT… WHERE NEXT?

bryan crowley soylent president

One of the most exciting players in the fast-growing meal replacement space, Soylent built its business – and a highly engaged community – online, first on its own website, and later on Amazon, but has recently ventured into the bricks and mortar space via deals with 7-Eleven, H.E.B. and Big Geyser.

New CEO Bryan Crowley will explain what Soylent is all about and where the brand might be going in 2018 and beyond  

SPEAKER: Bryan Crowley, ​CEO, Soylent   

REGISTER HERE​ for the event, which is sponsored by Ingredion​ and DuPont Nutrition & Health​,​ and supported by Cargill,​ Synergy Flavors,​ Chr Hansen,​ and DuPont Tate & Lyle BioProducts.

See the full list of speakers HERE.

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