Register now for our FREE-to-attend online beverage innovation summit Feb 21

What are the key beverage trends - and companies - to watch in 2018?

By Elaine Watson contact

- Last updated on GMT

What are the key beverage trends - and companies - to watch in 2018?

Related tags: Chief executive officer

Could cold brew tea be as big as cold brew coffee? Is there a legal definition of kombucha… and a ‘correct’ way to manufacture it? Are consumers paying attention to the debate over the nutritional merits of plant-based versus dairy milks?

Find out the answers to these questions - and a whole bunch of others – at our online beverage innovation event​ on February 21, where we explore hot button issues in the beverage aisle, find out which categories are growing, and which emerging trends may have legs.

In this FREE-to-attend event​, FoodNavigator-USA and BeverageDaily have invited CEOs from meal replacement brand Soylent, nut-milk fueled brand Califia Farms and new sports beverage brand KRā, market researcher Euromonitor International, design agency Perspective Branding, Ohio-based retailer Mustard Seed Market, and a leading food law attorney to explore what consumers want, how retailers view the category, how to build a beverage brand and stand out on shelf, and how to avoid legal hot water.

We’ll also address topics including:

  • How is the war on sugar impacting the beverage category?
  • What are retailers looking for from beverage brands?
  • Will Diet Coke’s new look reverse its flagging fortunes?
  • What is the key to successful beverage packaging design?
  • What claims could land you in legal hot water?


Califia Farms products

What are the fastest-growing beverage categories and which consumer trends are successful firms tapping into? 


  • Greg Steltenpohl, ​co-founder and CEO, Califia Farms ​ 
  • Sarah Hardgrove-Koleno, ​co-founder and CEO, KRā ​ 
  • Gabe Nabors, ​director of marketing and category management, Mustard Seed Market
  • Howard Telford, ​senior industry analyst, Euromonitor International ​ 
  • Ryan Kaiser, ​partner, Amin Talati Upadhye ​ 
  • Simon Thorneycroft, ​founder and CEO, Perspective Branding

Feb 21: 2.00pm-2.45pm EST - KEYNOTE: SOYLENT… WHERE NEXT?

bryan crowley soylent president

One of the most exciting players in the fast-growing meal replacement space, Soylent built its business – and a highly engaged community – online, first on its own website, and later on Amazon, but has recently ventured into the bricks and mortar space via deals with 7-Eleven, H.E.B. and Big Geyser.

New CEO Bryan Crowley will explain what Soylent is all about and where the brand might be going in 2018 and beyond  

SPEAKER: Bryan Crowley, ​CEO, Soylent   

REGISTER HERE​ for the event, which is sponsored by Ingredion​ and DuPont Nutrition & Health​,​ and supported by Cargill,​ Synergy Flavors,​ Chr Hansen,​ and DuPont Tate & Lyle BioProducts.

See the full list of speakers HERE.

Related news

Show more

Related products

show more

Protein Systems: Next-generation Plant Protein Solutions

Protein Systems: Next-generation Plant Protein Solutions

ADM: Gain an Edge with Global Consumer Trends | 07-Nov-2022 | Case Study

Discover ADM’s Protein Systems, offering three levels of solutions and services aimed at helping you create a market-winning product with speed, no matter...

ADM Sustainability & Integrated Supply Chain

ADM Sustainability & Integrated Supply Chain

ADM: Gain an Edge with Global Consumer Trends | 07-Nov-2022 | Technical / White Paper

Wondering how to meet your climate goals? Find out how through increased investment in regenerative agriculture and other programs ADM can help you reduce...

2023 Global Consumer Trends Report

2023 Global Consumer Trends Report

ADM: Gain an Edge with Global Consumer Trends | 07-Nov-2022 | Insight Guide

Are you keeping up with the latest consumer trends? Uncover the 8 key global growth drivers shaping the future of innovation in ADM’s 3rd Annual Global...

Related suppliers

Follow us


View more