CoAqua targets premium-seeking audience relying on direct-to-consumer online channel

By Mary Ellen Shoup

19-Apr-2018 Last updated on 20-Apr-2018 at 15:57 GMT

CoAqua doesn’t want to be in traditional retail with all the other coconut water brands and is instead going after an ultra-premium space of luxury resorts and restaurants in its home market of Southeast Asia and pursuing the direct-to-consumer online channel in the US.

Cactus water start-up infuses ‘fun’ into plant waters: ‘We’re going for more of a youthful approach’

15-Nov-2017

By Kacey Culliney

Green-Go is ready to launch its zero-calorie, organic cactus water onto the market and it’s going after fun, social media-savvy millennials, its founder says.

Amazon sold almost $500k of Whole Foods private label items in week one post deal, says One Click Retail

11-Sep-2017

By Elaine Watson

Amazon moved quickly to add Whole Foods private label items to its Prime Now and Prime Pantry platforms post the acquisition, notching up sales of almost $500k in week one, but ran into inventory issues pretty rapidly after underestimating demand, says...

Zola aims to expand the energy drink category with a product that offers hydration, natural flavors

07-Aug-2017

By Elizabeth Crawford

Consumers who begrudgingly endure the medicinal taste and multisyllabic, chemical-sounding ingredients in some energy drinks in exchange for the boost the beverages provide no longer need to make that trade off thanks to the launch of Zola’s purely...