Putting switchel on the map: Up Mountain Switchel diversifies gut health beverage space

By Mary Ellen Shoup contact

- Last updated on GMT

Co-founders Ely Key and Garrett Riffle started making switchel out of Key's grandparents' barn in Vermont.
Co-founders Ely Key and Garrett Riffle started making switchel out of Key's grandparents' barn in Vermont.
Up Mountain Switchel, a six-year-old beverage company started in Vermont is continuing its path of reinvigorating a heritage recipe with its most recent product launch, Original Swizzle, a carbonated switchel drink that uses fresh ginger root, Vermont maple syrup and raw apple cider vinegar.
UpMountainSwitchel_Swizzle
Up Mountain Switchels' newest product: Original Swizzle, a carbonated switchel drink

“We’ve been wanting to make a carbonated version since the early days and the response has been awesome,”​ Key said.

Co-founder Ely Key was introduced to switchel by his dad growing up in Vermont, where the drink is well known along with its history dating back to the 1700s. The name ‘Swizzle’ is the colloquial name field workers from the 18th​ century gave the drink, according to the company.

To bring its products into the 21st​ century, the company had to jump through a number of hoops to get its product to market including retrofitting an old soup factory and investing in new processing equipment that can process fresh whole 

food items like organic ginger root.

“Your traditional beverage production line it’s not really meant to handle fresh whole ingredients, it’s more set up to for liquid or syrups,”​ Key said.

It took a lot of R&D and investment in the right kind of equipment to get the recipe perfected for its original range, which can be be described as “tart, effervescent, and not overly sweet”.

In the very beginning, the company sold its products at farmer markets and out of the back of their truck to fine tune its product formulation based on consumer feedback, according to Key. 

Up Mountain Switchel’s Original Swizzle will be available in the natural and food service channels through UNFI, KeHE, Dora’s Naturals, Associated Buyers, Vermont Roots, Bounty Bev, Flood Independent Distribution and Gourmet Merchants International starting Memorial Day 2017.

UpMountainSwitchel
Up Mountain Switchel original core line

The new Original Swizzle is packaged in 12-ounce recyclable glass bottles, aluminum cans for a suggested retail price of $3.99 per 12-ounce unit, and is also available in kegs. Up Mountain Swizzle (like all Up Mountain Switchel products) is naturally shelf stable without preservatives, according to the company.

Consumers follow their gut

On paper, Up Mountain Switchel has all the makings of a trendy beverage company. As a ‘farm-to-bottle’ Vermont company that started producing and bottling its switchel drinks out of a barn using locally-sourced ingredients and expanding to Brooklyn soon thereafter, the company may seem like it’s for a niche audience, but its appeal is much broader than that, according to Key.

“Switchel is a really versatile drink, and I think we owe the success we’ve had to how versatile it is,”​ he said.

Up Mountain Switchel, fits “right in the middle”​ of the gut health beverage space, Key added, occupied by a bevy of kombucha brands and drinking vinegars.

Consumer interest in gut health products has exploded – Innova Market Insights reported that 19% of functional drink launches in 2017 had a digestive or gut health claim.

According to Imbibe marketing manager, Ilana Orlofsky, this trend will continue to grow in the future led by ingredients that support digestive health, namely fiber, probiotics, ginger, and apple cider vinegar.

Up Mountain Switchel has built its following through independent retailers and will continue to expand into more stores within the natural channel, targeting a distribution of footprint of 1,000 stores by the end of 2018.

Related news

10 comments

Show more

HERPES CURE

Posted by Flora Simpson,

I was diagnosed of Herpes Virus in 2016 and I tried all possible means to get cured but all to no avail until i saw a post in a health forum about a herbal doctor from Africa who prepare herbal medicine to cure all kind of diseases including herpes virus. At first i doubted if it was real but decided to give it a try, when i contact this herbal doctor via his email, i bought the herpes herbal medicine and received it through DHL within 5 days and used it as prescribed, i went to the hospital for check up and was tested negative to HERPES VIRUS after 2 weeks of usage, Do not loose hope too soon contact him If you need his help you can Email him at moonlightherbalcure@gmail.com for easy and fast communication you can also call/WhatsApp him with this number +2347035024803 and i am confident he will help you too.

Report abuse

Herpes cure

Posted by manuel john,

Hello everyone, I was infected with the herpes virus and I got cured of the herpes virus few months ago after i contacted Dr Uduro. I saw a post on the internet after i have seek healing for several years from different doctors in California. I sent the Doctor a request for help, just a few email i followed his instruction and he sent me the medication after i paid him. Now i am negative and i referred him to all my friend who had this same sickness and they have gotten their cure too . Thank You Dr Uduro . Email: drudurohaberahome@gmail.com, or whatsApp him on this number +2348138634433
1. HERPES 2. ALS CURE 3. HEPATITIS B 4. HIV/AIDS CURE 5. HPV CURE 6. SPIRITUAL HEALERS
https://drudurohaberahome.wordpress.com/

Report abuse

alsd

Posted by willson care,

Thanks to dr.ezomo for his good work I never believe that ALS has cure, I was ALS over 3 year now before I came across a comment about how
dr.ezomo cure ALS and herpes disease but when I saw it i have it in mind
that he cant cure ALS I just decided to give it a try I contact him that
night luckily to me he replied me, but I dont believe him I thought it was
a scam but I still hold on to see the work of Dr ezomo if he is saying the
truth he ask for some details about me i gave him all he needed and I
waited to see his reply to my problem after all, he told me to go for check
up and I went for HIV test I cant believe I was negative,am so happy and
grateful to God for using Dr ezomo to cure me, that is the reason why i
decided to write this wonderful testimony of our i was cured, i recommend
Dr ezomo to you all around the world,contact him on his Email dr.ezomorootandherbals@gmail.com or you can also reach him through WhatsApp number+2349069171173
dr.ezomo for helping me at this young age if you need help contact,
He can also cure so many sickness

Report abuse

Follow us

Featured Events

View more

Products

View more

Webinars