SnackNation acquires EdgiLife, Love with Food

By Elaine Watson

- Last updated on GMT

SnackNation acquires EdgiLife, Love with Food
Snack delivery firm SnackNation has acquired EdgiLife, the consumer insights and data analytics company behind Love With Food, one of the nation's largest direct-to-consumer snack subscription services, for an undisclosed sum.

Founded in 2015, SnackNation​ curates and delivers snacks to half a million people nationwide, primarily in offices, and partners with big names from Microsoft, Uber and Oracle, to Cisco, Disney and MailChimp, while EdgiLife’s technology and home delivery-set-up allows emerging food, beverage and CPG brands to rapidly test a product with highly specific consumer groups, receive rapid feedback, and make informed decisions based on the insights learned.

The data is presented in an easy-to-use dashboard that allows brands to quickly analyze and filter their results based on demographics, consumer purchase intent and more, said SnackNation CEO Sean Kelly.

Following the deal, SnackNation will be able to serve hundreds of thousands of consumers through the office and the home in every state across America, said Kelly, who recently raised $12m​ in a Series B round led by 3L Capital.

“This acquisition allows us to offer our brand partners access to a larger customer base while providing them with deeper consumer insights and more refined data analytics. This will enable brands to better understand their core customer which in turn will help them more effectively target their most profitable customer segments.” 

“I founded Love With Food to disrupt the inefficient way CPG companies traditionally gain product insights by creating an easy and affordable way to collect data that can deliver brands a substantial competitive advantage​,” said EdgiLife founder Aihui Ong, who will become SVP of data and insights at SnackNation.

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