Consumers are equating ‘clean’ with ‘healthy’, Mintel finds

By Mary Ellen Shoup

05-Jul-2018 Last updated on 05-Jul-2018 at 18:52 GMT

The term ‘clean’ is popping up more and more in food branding and in consumer vernacular, but its definition is as foggy as ‘natural’ and ‘healthy,' according to Mintel.

Soup-To-Nuts Podcast: When and where to place marketing bets on fast-moving diet trends in 2018

12-Jan-2018

By Elizabeth Crawford

A high fat diet may not sound like a logical way to shed extra pounds, but consumers are flocking to the controversial ketogenics diet as a way to manage their weight and in doing so are creating a new market ripe for innovation but not necessarily...

Veganism continues to climb among consumers who also are early adopters and brand loyal

03-Jan-2018

By Elizabeth Crawford

Vegetarian and vegan diets – actively recast in recent years by stakeholders as ‘plant-based’ in a bid to shake off negative baggage – are quickly gaining traction among America’s youngest consumers and are predicted to become a breakout trend in 2018,...

'GoCleanLabel certified' scheme rolls out, but what does it mean?

13-Jun-2017

By Elaine Watson

A new 'clean label' certification scheme has been launched in the US market as the concept of ‘clean’ eating continues to gain traction. But will CPG brands embrace the ‘Go Clean Label Certified’ logo, and are there risks to using a term that lacks a...