FOOD FOR KIDS: How can you earn professional recommendations for your healthy food brand?

By Elaine Watson

- Last updated on GMT

FOOD FOR KIDS: How can you earn professional recommendations for your healthy food brand?

Related tags Food for kids

‘Influencers’ are increasingly sought after by brands looking to connect with their target audience via a trusted intermediary, and pediatricians are about as trusted as they come if you’re trying to reach parents of young children. So how can you put your brand at the center of conversations between pediatric professionals and millennial moms and dads?

Find out from Brian Levy, CEO at Pulse Health & Wellness, the latest speaker to join our line-up at the FoodNavigator-USAFOOD FOR KIDSsummit​ in Chicago November 12-14.

In his presentation, Levy will explain how marketers can tap into these trusted conversations and earn professional recommendations for their healthy food brands, exploring:

  • What are they talking about?​ The current pediatric landscape and the conversations professionals are having with parents.
  • Does it change what they buy?​ The unique role played by pediatric professionals in parental buying decisions.
  • Engagement and education​. How to build trust in your healthy food brand and earn recommendations from professionals to parents.
  • In on the action?​ Putting your brand at the center of face-to-face conversations between pediatric professionals and millennial moms and dads.

At FOOD FOR KIDS​ – held in Chicago’s W Hotel - we will open with a lively parents’ panel exploring the day-to-day challenges around cooking and shopping for kids, and then take a deep dive into the market, the marketing, the branding, the nutrition science (what kids are actually eating, vs what they probably should be eating), and the infant microbiome.

Next we'll address the questions: Why do so many kids have food allergies (is it changes in gut bacteria? the hygiene hypothesis? the rising use of antibiotics?) Is prevalence, and in some cases severity, increasing? What do we know, what don’t we know (yet), and what are the next steps in addressing the problem?  

We’ll also delve into the latest brand innovations targeting every life stage, from the new wave of HPP baby food brands to Paleo meat snacks for tweens, healthy lunchbox snack trends, low-and zero sugar beverages, clean label trends, and new direct-to-consumer distribution models.

Finally we'll explore what children are eating outside the home, whether we need a 'kids' menu' at restaurants, and how companies targeting schools and quick service restaurants are finding ways to develop healthier foods that meet tight budgets and evolving nutrition standards, but also appeal to kids.

  • Find out more and register HERE.
  • Check out the latest speakers HERE​.

Food & beverage entrepreneurs! Want a FREE place at the FOOD FOR KIDS summit?

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We’re searching for trailblazing, entrepreneurial start-ups or established brands with new products to present their red hot food and nutrition innovations targeting expectant Moms, babies, toddlers, kids or teens live on stage on the opening night of the FOOD FOR KIDS summit.

Show us why you're an innovation trailblazer  - ENTER HERE by September 7​ - to win a FREE place and accommodation at the summit, shoot a video with the editorial team, and find out what design and branding expert Blake Mitchell from Interact Boulder​,​  Matt Cohen, CEO at Kidfresh​;​ and product development specialist and innovation guru Barb Stuckey from Mattson​ think of your innovations.

Find out more HERE​ ​about the event, which is sponsored by Beneo​, DSM​, Sabinsa​, Cargill​, ​and Peatos ​(Snack it Forward).

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