Once Upon a Farm closes $20m Series B round: ‘We want to build out a trusted brand moms and dads can follow,’ says CEO

By Mary Ellen Shoup

10-Oct-2018 Last updated on 10-Oct-2018 at 19:50 GMT

Once Upon a Farm wants to be a complete kids' food brand and has expanded its portfolio to accommodate kids 10 -12 years old as well as babies

Once Upon a Farm – a fresh baby, toddler, and kids food brand on a mission to transform the category – has closed a $20m Series B financing round led by CAVU Venture Partners.

Life after Annie's: Once Upon a Farm CEO sees great potential for chilled baby food and beyond

21-Jun-2018

By Mary Ellen Shoup

It’s easy to look at the Annie’s brand now – which achieved double-digit household penetration during former president and CEO John Foraker’s tenure – and think the company never took a wrong turn on its path to center-store ubiquity.

Introducing the FoodNavigator-USA summit 2018: FOOD FOR KIDS!

09-May-2018

By Elaine Watson

Almost one in three American children is overweight or obese, and one in every 13 has a food allergy.* So how can retailers, packaged food brands and the foodservice industry address these concerns, and develop nutritious and delicious meals, snacks, and...

General Mills 301 INC leads $17m financing round in plant-based fresh food brand Urban Remedy

17-Jan-2018

By Elaine Watson

Urban Remedy, a plant-based food company specializing in organic ready-to-eat meals, snacks, and cold pressed juices, has closed a $17m series B fundraising round with lead investment from 301 INC, General Mills’ venture arm, and attracted natural...