Greenleaf Foods launches as new company to lead plant-based food brands

By Mary Ellen Shoup contact

- Last updated on GMT

Greenleaf will operate as a wholly-owned, independent subsidiary of Maple Leaf Foods.
Greenleaf will operate as a wholly-owned, independent subsidiary of Maple Leaf Foods.

Related tags: Plant-based foods

Greenleaf Foods launched today as a dedicated plant-based food company adding Field Roast Grain Meat Co. and Lightlife Foods (formerly under Maple Leaf Foods) to its portfolio of plant-based food brands.

Headquartered in Chicago, Greenleaf will operate as a wholly-owned, independent subsidiary of Maple Leaf Foods, focusing on social purpose, sustainability, and the progress of the plant-based foods sector as key pillars to its business model.

Greenleaf said it is deeply committed to growing the plant-based food category and building a robust portfolio of plant-based brands and products while expanding the growth of its current brands.

"We have established leading brands that are known for delicious, high-quality products and we are excited to build on and invest in that expertise to drive innovation and accelerate our growth,"​ said Dan Curtin, president of Greenleaf.

Curtin previously served as the president of Field Roast Grain Meat Co. and Lightlife Foods.

Current Greenleaf portfolio:

Founded in 1979 and purchased by Maple Leaf Foods​ last year, Lightlife Foods offers a wide portfolio of plant-based protein products including being the #1 brand of tempeh and the #1 plant-based hot dog (IRI). Earlier this year, Lightlife announced an expansion into Canada.

Founded in 1997, Field Roast products include plant-based meats and cheeses made using traditional food-making methods, and can be found in thousands of retail stores and over 500 restaurant menus nationwide.

US plant-based food sales increased 40% over the last year, according to IRI data, with plant-based meat alternatives growing 24% in dollar sales to $64m compared to 2% dollar growth of animal meat during the same time period.

"Leadership in the fast-growing plant-based protein market is fundamental to pursuing Maple Leaf Foods' broader vision to be the most sustainable protein company on earth."

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