Plated rolls out to nearly 80 more Albertsons locations
Plated meal kits are already available in Albertsons banners in Chicago, San Francisco, Texas, Southern California, and the intermountain markets.
Plated originally announced the move to pursue store distribution with Albertsons – which it sold to for an undisclosed last year – in April 2018, in order to capture consumers who buy into the meal kit concept but may not want to commit to an online subscription.
The meal kit company gained access to Albertsons' 35 million customers and more than 2,300 physical stores across 35 states including regional banners such as Albertsons, Acme, Carrs, Haggen Jewel-Osco, Shaw’s, Safeway, Pavilions, Tom Randalls, Star Market, Thumb, and United Supermarkets.
"As meal kits continue to gain traction in the marketplace, we believe the winning formula combines choice, flexibility, culinary expertise, and the ability for customers to buy across channels–all of which we are now singularly positioned to deliver in collaboration with Albertsons Cos,” said Plated CEO and co-founder Josh Hix in a statement at the time of the acquisition.
In its Q1 2018 earnings report release in July, Albertsons reported a 108% increase of its e-commerce sales, which includes sales of Plated meal kits.
The meal kit dishes, many of which were created for the Northeast region by Plated’s Le Cordon Bleu-trained chef, Elana Karp – include:
• Braised Chicken, Apricots, and Currants with Roasted Fingerling Potatoes
• Caprese Chicken over Warm Spinach Salad
• French Onion Soup Burgers with Gruyère and Arugula
• Kale and Sweet Potato Bowls with Glazed Walnuts and Tahini-Miso Dressing
• Seared Steak with Cherry Tomato Vinaigrette
