GALLERY: Highlights from the 2018 Whole Grains Council conference... ‘Consumption increased 50% in 10 years’

By Elaine Watson contact

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1 comment

Aren't many common breakfast cereals now technically "whole grain"?

Posted by D. Stone,

If I'm not mistaken, the major cereal manufacturers now use "white" whole wheat in all their wheat-containing sugared and non-sugared breakfast cereals, so what fraction of the increase in consumption of whole grains over the last 10 years was due solely to this change, which required no alteration in food choices among US cereal eaters?

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