'Food is a marker of identity, of who we are and who we want to be...'

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6 Key Trends & Insights in Frozen Foods

6 Key Trends & Insights in Frozen Foods

Signals Analytics | 16-Sep-2020 | Research Study

Evolving consumer tastes, rapid adoption of new trends, and the Covid-19 crisis are driving the need for innovation from Food & Beverage brands. To...

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1 comment

Aren't many common breakfast cereals now technically "whole grain"?

Posted by D. Stone,

If I'm not mistaken, the major cereal manufacturers now use "white" whole wheat in all their wheat-containing sugared and non-sugared breakfast cereals, so what fraction of the increase in consumption of whole grains over the last 10 years was due solely to this change, which required no alteration in food choices among US cereal eaters?

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