'Food is a marker of identity, of who we are and who we want to be...'

By Elaine Watson

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Become a Sustainability Leader in the Food Industry

Become a Sustainability Leader in the Food Industry

ADM brings innovation to the table. | Recorded the 28-Oct-2021 | Webinar

Join ADM’s global experts as they share consumer and industry trends on responsible sourcing and sustainability. Learn about the innovative ways in which...

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1 comment

Aren't many common breakfast cereals now technically "whole grain"?

Posted by D. Stone,

If I'm not mistaken, the major cereal manufacturers now use "white" whole wheat in all their wheat-containing sugared and non-sugared breakfast cereals, so what fraction of the increase in consumption of whole grains over the last 10 years was due solely to this change, which required no alteration in food choices among US cereal eaters?

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