'17 years ago, retailers though we had landed from Mars. We said, just wait.'
By Elaine Watson
- Last updated on
Enjoy Life Foods - which makes foods free from 14 allergens - started tapping into the allergy-friendly trend early, said chief sales and marketing officer Joel Warady. "17 years ago, retailers though we had landed from Mars. We said, just wait..." The focus now is ensuring not just that there are options for allergy sufferers, but that they are tasty and nutritious, with less sugar, and more (gluten-free) whole grains, he said.
Warady also noted that gluten-free sets in some retailers are shrinking as they consolidate these products into 'special diet' sets featuring Paleo, keto and FODMAP friendly options.