Kidfresh: If you’re making foods for kids, you have to start from where they are
By Elaine Watson
- Last updated on
Chicken nuggets, said Kidfresh co-founder and CEO Matt Cohen, are not inherently unhealthy, and pizza doesn’t have to be a nutritional disaster, "it just depends what recipes and cooking methods you use."
Kidfresh, he says, is simply taking foods that children already recognize and love – cheesy quesadillas, pizza, tater tots, meatballs, spaghetti and chicken nuggets - and creating healthier versions with less fat and sodium, more whole grains and hidden veggies, and a cleaner label.