D’vash date nectar reaches 4,000 stores: ‘We like people to conjure up images of Moses putting it in his tea!’

As the rise of Icelandic skyr, oatmilk, and hummus demonstrates, some of the most successful food products to hit the US market in recent years have already proved themselves in other markets, but are new to American consumers, says the co-founder of D’vash Organics, a California-based start-up on a mission to turn date nectar into a US pantry staple.