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Direct to consumer babyfood brand Little Spoon raises $7m

By Elaine Watson contact

- Last updated on GMT

Image: Little Spoon
Image: Little Spoon

Related tags: Baby food

New York-based direct to consumer organic babyfood brand Little Spoon has raised $7m in a funding round backed by venture funds Vaultier7 and Kairos, Chobani founding member Kyle O'Brien, Tinder founders Sean Rad and Justin Mateen, Interplay Ventures, SoGal Ventures, and the fund affiliated with the owners of the San Francisco 49ers, among others.

When parents sign up for Little Spoon​ – which has just shipped its millionth meal - they receive recommended meal plans personalized to their child’s needs, but also have the option to customize.

The food - which is made in southern California and delivered chilled - is treated using high pressure processing (HPP) and arrives in a proprietary, recyclable container with a spoon.  Each delivery box comes with a layer of insulation and ice packs designed to keep the food cold for up to four days in transit.

Founded by a team of food and consumer product executives, Lisa Barnett, Michelle Muller, Ben Lewis, and Angela Vranich, Little Spoon launched at the end of 2017 and offers three meal plans delivered in two week bundless: one meal per day, two meals per day, or three meals per day.

All of its products are free of the big eight allergens and are shipped nationwide within the continental United States. 

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