Enjoy Life Foods CMO: A product doesn't have to be perfect at first

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Allergy-friendly snack company Enjoy Life Foods didn't aim for perfection when launching its Protein Bites. In fact, it endured some lackluster consumer reviews and underwhelming sales before figuring out how to position the snack that's now securing a new store listing roughly every 10 days (most recently Trader Joe's and 7-Eleven), according to CMO Joel Warady.