Natural and clean label trends 101: From malic acid and glyphosate residues to ‘clean protein’

By Elaine Watson contact

- Last updated on GMT

Related tags: Clean label, Clean eating, natural claims

Related event

View more

How clean is your label?


Agenda: What do consumers understand by terms such as ‘clean’ eating and ‘natural,’ where is the trend going next? Is clean label a point of difference anymore or just expected by today’s consumers, and how do expectations vary by brand and category? In this panel debate, moderated by FoodNavigator-USA editor Elaine Watson, we’ll discuss: What does ‘clean label’ mean today, and are definitions of clean-label moving beyond the ingredients list to cover incidental additives and processing aids, production methods, animal rearing standards, and pesticide residues? If so, what does this mean for formulators and does it open up brands to more false advertising lawsuits? How can brands reduce their risk? Will ‘glyphosate-free’ claims take off, and could Non-GMO turn into a minefield as the new GMO labeling rules roll out? What cues for ‘natural’ are consumers looking for on pack and will the FDA finally weigh in this year? Are ingredients that were once thought of as clean label or natural such as stevia and natural flavors still considered so by so-called ‘progressive’ consumers? Are consumers confusing ‘clean’ with ‘healthy’? Is there a trend away from fortification in a bid to shorten and clean up labels? What will the clean label trend mean for food supply chains in the future? Do shoppers understand the difference between natural and organic (and where does non-GMO fit in), and is regenerative agriculture the next big claim on pack?

Related news

Related products

show more

Hemp Seed Protein for Meat Analogues

Hemp Seed Protein for Meat Analogues

Applied Food Sciences | 28-Jun-2022 | Technical / White Paper

Adopting a flexitarian lifestyle is more accessible today than ever, thanks to the rapid rate of product development for plant-based meat options. To help...

Leading the way to less sugar

Leading the way to less sugar

Cargill | 15-Jun-2022 | Infographic

Meeting consumer expectations for less sugar isn't always easy – due to its many functions and complex attitudes toward alternative sweeteners.

The future of food and drink labelling in Europe

The future of food and drink labelling in Europe

Leatherhead Research | 08-Jun-2022 | Technical / White Paper

Front-of-pack labelling for food and drink is under the spotlight as various strategies are being implemented across Europe to encourage healthier and...

Related suppliers

Follow us


View more