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Kroger to invest in ‘next gen’ CPG brands via deal with private equity firm Lindsay Goldberg

By Elaine Watson

- Last updated on GMT

Kroger to invest in ‘next gen’ CPG brands via deal with private investment firm Lindsay Goldberg

Related tags Kroger

Kroger has teamed up with private equity firm Lindsay Goldberg to create PearlRock Partners, a new platform that will identify and invest in promising new CPG brands utilizing insights from its consumer data platform 84.51°.

One of the largest data-driven investment vehicles focused on consumer brands​,” PearlRock Partners will leverage Kroger’s merchandising capabilities and predictive analytics capabilities of 84.51° along with Lindsay Goldberg’s 20-year track record of investing in small companies, said Stuart Aitken, Kroger’s SVP of alternative business and CEO of 84.51°.

“We are transforming from grocer to growth company by deploying our assets to serve even more customers and create margin-rich alternative profit streams.”

Lindsay Goldberg partner Brian Kelley added: “Backed by a state-of-the-art predictive data platform, real-world consumer product expertise and unparalleled merchandising resources, these next-gen brands will be poised for growth and offer Kroger’s broad customer base greater choice, convenience and innovation.”

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