News in brief

Kroger to invest in ‘next gen’ CPG brands via deal with private equity firm Lindsay Goldberg

By Elaine Watson

- Last updated on GMT

Kroger to invest in ‘next gen’ CPG brands via deal with private investment firm Lindsay Goldberg

Related tags Kroger

Kroger has teamed up with private equity firm Lindsay Goldberg to create PearlRock Partners, a new platform that will identify and invest in promising new CPG brands utilizing insights from its consumer data platform 84.51°.

One of the largest data-driven investment vehicles focused on consumer brands​,” PearlRock Partners will leverage Kroger’s merchandising capabilities and predictive analytics capabilities of 84.51° along with Lindsay Goldberg’s 20-year track record of investing in small companies, said Stuart Aitken, Kroger’s SVP of alternative business and CEO of 84.51°.

“We are transforming from grocer to growth company by deploying our assets to serve even more customers and create margin-rich alternative profit streams.”

Lindsay Goldberg partner Brian Kelley added: “Backed by a state-of-the-art predictive data platform, real-world consumer product expertise and unparalleled merchandising resources, these next-gen brands will be poised for growth and offer Kroger’s broad customer base greater choice, convenience and innovation.”

Related news

Related products

show more

Replacement Isn't the Future. Variety Is.

Replacement Isn't the Future. Variety Is.

Content provided by ADM | 22-Mar-2024 | White Paper

Successfully navigating the intersection of food and technology can help your business meet evolving consumer demands.

Consumer Attitudes on Ultra-Processed Foods Revealed

Consumer Attitudes on Ultra-Processed Foods Revealed

Content provided by Ayana Bio | 12-Jan-2024 | White Paper

Ayana Bio conducted the Ultra-Processed Food (UPF) Pulse survey, offering insight into consumers’ willingness to consume UPFs, as well as the variables...

Future Food-Tech San Francisco, March 21-22, 2024

Future Food-Tech San Francisco, March 21-22, 2024

Content provided by Rethink Events Ltd | 11-Jan-2024 | Event Programme

Future Food-Tech is the go-to meeting place for the food-tech industry to collaborate towards a healthier food system for people and planet.

Palate Predictions: Top Flavor Trends for 2024

Palate Predictions: Top Flavor Trends for 2024

Content provided by T. Hasegawa USA | 08-Jan-2024 | Application Note

As consumers seek increased value and experience from food and beverages, the industry relies on research to predict category trends. Studying trends that...

Related suppliers

Follow us

Products

View more

Webinars