Purecircle renews supply agreement with Merisant for next gen stevia sweeteners

By Elaine Watson contact

- Last updated on GMT

Purecircle renews supply agreement with Merisant for next gen stevia sweeteners

Related tags: Stevia, Purecircle

Purecircle has renewed a deal to supply its next generation stevia sweeteners such as Reb M to Merisant, which makes tabletop sweeteners including Canderel and Equal with Stevia; PureVia; and Whole Earth.

The two parties did not disclose the length or terms of the agreement, but said the “new and expanded partnership will help to ensure Merisant’s long-term supply of the best-tasting stevia ingredients.”

PureCircle CEO Maga Malsagov added: ​“This new agreement will benefit both companies, assuring Merisant an expanded supply of next generation stevia sweeteners and assuring PureCircle a growing stream of sales to Merisant for its great-tasting stevia ingredients.”

Purecircle has been aggressively expanding its capacity to supply the best-tasting, but more scarce, steviol glycosides such as Reb M and Reb D from the stevia leaf, recently unveiling plans to significantly increase the acreage used to grow its proprietary Starleaf stevia in the US.

PureCircle produces Reb M directly from Starleaf stevia plants, but has also developed techniques to produce it via an enzymatic conversation process from other stevia sweeteners extracted from the plants. 

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