Purecircle renews supply agreement with Merisant for next gen stevia sweeteners

By Elaine Watson contact

- Last updated on GMT

Purecircle renews supply agreement with Merisant for next gen stevia sweeteners

Related tags: Stevia, Purecircle

Purecircle has renewed a deal to supply its next generation stevia sweeteners such as Reb M to Merisant, which makes tabletop sweeteners including Canderel and Equal with Stevia; PureVia; and Whole Earth.

The two parties did not disclose the length or terms of the agreement, but said the “new and expanded partnership will help to ensure Merisant’s long-term supply of the best-tasting stevia ingredients.”

PureCircle CEO Maga Malsagov added: ​“This new agreement will benefit both companies, assuring Merisant an expanded supply of next generation stevia sweeteners and assuring PureCircle a growing stream of sales to Merisant for its great-tasting stevia ingredients.”

Purecircle has been aggressively expanding its capacity to supply the best-tasting, but more scarce, steviol glycosides such as Reb M and Reb D from the stevia leaf, recently unveiling plans to significantly increase the acreage used to grow its proprietary Starleaf stevia in the US.

PureCircle produces Reb M directly from Starleaf stevia plants, but has also developed techniques to produce it via an enzymatic conversation process from other stevia sweeteners extracted from the plants. 

Related news

Show more

Related products

show more

Sustainably sourced. Naturally versatile.

Sustainably sourced. Naturally versatile.

DuPont Tate & Lyle | 13-Apr-2021 | Insight Guide

Zemea® USP-FCC propanediol is a 100% plant-based alternative to petroleum-based glycols. Used as a flavor carrier, processing aid and humectant, this ingredient...

Quinoa syrup, a refreshing option to rice syrup

Quinoa syrup, a refreshing option to rice syrup

Faravelli Inc, food ingredients distributor - North America | 24-Mar-2021 | Product Catalog

Quinoa syrup by Naturis is a 100% natural alternative to rice syrup, ideal for balanced vegan diets.

low in fructose
with lysine...

We bring energy drinks to life

We bring energy drinks to life

Döhler – Natural Food & Beverage Ingredients | 23-Mar-2021 | Technical / White Paper

Be it for unique, full taste experiences, for a classic or for an innovative taste – create energy drinks that make the difference! Doehler offers natural...

Remaining relevant in a fragmented dairy market

Remaining relevant in a fragmented dairy market

Cargill | 26-Jan-2021 | Technical / White Paper

As attitudes shift about diet and health, the dairy segment is seeing a significant level of disruption. Expectations are heightened, audiences are fragmented...

Related suppliers

Follow us

Products

View more

Webinars