FDA issues GRAS no objections letter for SweeGen Bestevia Reb E sweetener

By Mary Ellen Shoup contact

- Last updated on GMT

 ©GettyImages / MagMos
©GettyImages / MagMos

Related tags: Stevia sweeteners, Stevia, Fda

Stevia-based sweetener company, SweeGen, has received a GRAS no objections letter from the FDA for its non-GMO Bestevia Rebaudioside E ('Reb E') stevia leaf sweetener for use in food and beverage products.

The California-company previously received GRAS no objections letters from the FDA for the use of its Bestevia Reb D​ ​and Reb M ​stevia sweeteners. 

Branded as Bestevia e+, the company's newest stevia sweetener is produced using a plant-based bioconversion process and contains Reb E 95%, Reb M (below 50ppm), and other stevia compounds, according to the company.

"Bestevia e+ provides a mouthfeel and taste closest to sugar,"​ said Shari Joslin, VP of application technology at SweeGen, who said the sweetener can provide a 100% sugar reduction solution at a price equivalent to cane sugar for formulators and manufacturers.

The company debuted the ingredient in November 2018 at SupplySide West in Las Vegas as a sugar reduction solution created specifically for beverage applications in response to IP concerns over the use of Reb M and Reb D, which had been patented by Coca-Cola and PepsiCo, respectively. 

"The beverage industry shows great respect to this existing IP and in response has been looking for new stevia molecules beyond Reb M and Reb D that can be used specifically in beverages,"​ SweeGen stated at the time of the launch. 

The Reb E sweetener has also shown success in other product applications, according to Katharina Pueller, director of SweeGen's natural sweetener business. 

"Bestevia e+ shows great success in reducing sugar and artificial sweeteners in many applications, such as beverage, dairy, sports nutrition, condiments and bakeries,"​ Pueller said. 

Reb E was commercialized at the end of 2018 and is available in large quantities. Having now received the no objection letter from the FDA, SweeGen will continue to pursue global approvals.

Related news

Show more

Related products

show more

New Flavors for Taste Modulation from Sweegen

New Flavors for Taste Modulation from Sweegen

SweeGen Inc. | 04-Nov-2020 | Product Brochure

Sweegen’s proprietary taste modulation flavor library and product development expertise can help solve a variety of sugar reduction challenges. Explore...

5 top trends fueling product preferences

5 top trends fueling product preferences

Cargill | 01-Oct-2020 | Product Presentation

Though many industry events have been postponed, Cargill has created an innovative new way to connect and spark product innovation.

Our approach to stevia sustainability

Our approach to stevia sustainability

Cargill | 30-Jul-2020 | Product Presentation

As consumers demand greater clarity around the foods they eat, sustainable production is often a key part of a product's story. Cargill stevia leaf...

Related suppliers

Follow us


View more