Campbell Soup to FDA: The term ‘potassium chloride salt’ is not consumer friendly

Campbell Soup: "The problem with ‘potassium chloride salt’ is that it contains the word ‘chloride,’ which the evidence shows is alarming and confusing to consumers."

The FDA’s proposal to permit the term ‘potassium chloride salt’ on food labels as a more consumer-friendly alternative to ‘potassium chloride’ has not gone down well with Campbell Soup, which favors the term ‘potassium salt.’