Last month, GNT also announced that it had developed a line of 'naturally intense' blue powders derived from spirulina available in standard and micronized powders.
According to GNT Group, the new reds deliver a 50% more intense color, meaning that food and beverage developers can use the liquid and powdered red colorings in low dosages, reducing formulation costs. The company added that the new reds are all free of added sugar and meet vegan, Kosher, and Halal standards.
“These improved powdered and liquid reds highlight how we are always looking to evolve our EXBERRY Coloring Foods portfolio to deliver optimized appearance and performance at a lower cost without sacrificing quality,” said Sonja Scheffler, product manager at GNT.
GNT controls the entire EXBERRY supply chain from cultivation of the fruits and vegetables, which are grown by the company's select group of farmers, to harvesting monitored by GNT agricultural engineers. Once harvested, fruits and vegetables undergo "gentle, physical processes" such as pressing, chopping, filtering, and concentrating to create EXBERRY's line of coloring ingredients.
GNT added, "The products retain the characteristic properties of the source material and the concentrates are not selectively extracted. Consequently, they are not classed as food additives but foods with coloring properties and, therefore, qualify for cleaner and clearer labeling declarations. Made with GNT’s own innovative processes, they can impart almost any color shade to foods and beverages and are ideally suited for industrial use."
In December 2018, color and design expert firm Pantone announced 'Living Coral' as the color of the year for 2019, predicting that the pink-tinted hue with a golden undertone would appear in everything from fashion and interior decor to package and consumer product design including food and beverages.