Sports and fitness webinar: From weekend warriors to hardcore athletes, how has the sports and fitness market evolved?

By Mary Ellen Shoup

- Last updated on GMT

Sports and fitness webinar: From weekend warriors to hardcore athletes, how has the sports and fitness market evolved?
Discover how consumers are approaching the sports & fitness category and where the market is headed next by tuning into our FREE-TO-ATTEND, LIVE online webinar on Sept. 25, 2019.

Has the audience for sports nutrition products (beverages, bars, powders, gels, shots) evolved? And as ordinary mortals and weekend warriors start to engage with the category, are their needs the same as those of the hardcore sports nutrition audience? Which brands have successfully tapped into the needs of a more mainstream – and gender-balanced - audience? What flavor profiles do mainstream consumers look for in ready-to-drink sports beverages and protein powders, and how are retailers thinking about merchandising this category?

FoodNavigator-USA has gathered together a panel of sports and fitness industry stakeholders to discuss the hottest new trends in the market and identify areas for growth in the coming years.

EVENT: Sports and Fitness​: From hardcore athletes to sweaty generalists, who is today’s sports and fitness consumer?



DURATION:​ 60 minutes (with 15 minutes for Q&A from the audience)

AGENDA:​ In our debate, moderated by FoodNavigator-USA senior correspondent Mary Ellen Shoup, we'll discuss:

  • How are consumers thinking about sports and fitness products?​​ Are they looking for particular ingredients or buzzwords/claims?
  • Are consumers looking for products that deliver a rapid or discernible​​ effect or for more long-term benefits?​​
  • What ingredients and product formats are most relevant for the sports and fitness consumer?​​ Protein bars, cookies, chips? 
  • What does the series of recent M&A activity mean for the industry?
  • How do you market and position a sports and fitness brand?​​
  • Who is the target consumer and how do you reach different consumer groups?​​



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