News & Analysis on Food & Beverage Development & Technology
If The a2 Milk Co has built a brand around the tummy-friendly credentials of milk with a2 beta casein proteins, Ohio-based brand Origin (which sources its a2 milk exclusively from Guernsey cows) has adopted a different approach built around nutrition,...
Ad watchdog* the National Advertising Division has referred claims from The a2 Milk Company (a2MC) that its milk is ‘easier on digestion’ and ‘may help some avoid discomfort’ to the Federal Trade Commission (FTC) for further review.
Two weeks after rolling out into Walmart stores, The a2 Milk Company became available in 3-packs at Costco stores across the southeast, signaling that a2 Milk is no longer a niche product concept, said managing director and CEO Jayne Hrdlicka who took...