News in brief

Impossible Foods makes East Coast retail debut at Wegmans, Fairway Market

By Elaine Watson

- Last updated on GMT

The Impossible Burger debuts at Wegmans (picture: Impossible Foods)
The Impossible Burger debuts at Wegmans (picture: Impossible Foods)

Related tags Impossible Foods plant-based meat

After a successful launch in 27 Gelson’s stores in southern California, the Impossible Burger is making its East Coast grocery-store debut at all 100 Wegmans grocery stores in seven states and at two Manhattan locations of Fairway Market (MSRP $8.99/12oz pack) in the meat aisles and meatless protein section.

During its first full weekend on sale, the plant-based burger outsold ground beef from cows based on revenue and total number of pounds sold, becoming the #1 packaged good sold at Gelson’s from Friday through Sunday, said the retailer’s CEO Rob McDougall.

"The Impossible Burger generated more excitement than any other single product we’ve seen in more than a half-century of operations. In addition to exceptional sales and volume, the launch initiated a historic consumer reaction from both our loyal and new customers.”

The Impossible Burger - which is now on menus in 17,000+ restaurants nationwide – will roll out to more retail outlets throughout the fourth quarter, said the company, which says its burger has as much bioavailable iron and protein as a comparable serving of ground beef from cows. (A 4oz Impossible Burger has 0mg cholesterol, 14g total fat, 8g saturated fat and 240 calories.)

Impossible Burgers retail packaging

Related news

Show more

Related products

show more

Future Food-Tech San Francisco, March 21-22, 2024

Future Food-Tech San Francisco, March 21-22, 2024

Content provided by Rethink Events Ltd | 11-Jan-2024 | Event Programme

Future Food-Tech is the go-to meeting place for the food-tech industry to collaborate towards a healthier food system for people and planet.

Palate Predictions: Top Flavor Trends for 2024

Palate Predictions: Top Flavor Trends for 2024

Content provided by T. Hasegawa USA | 08-Jan-2024 | Application Note

As consumers seek increased value and experience from food and beverages, the industry relies on research to predict category trends. Studying trends that...

How Tech Transforms Pea Protein Production

How Tech Transforms Pea Protein Production

Content provided by Roquette | 13-Nov-2023 | Case Study

Roquette's Canadian pea protein facility is embracing technology-driven changes in production. Key developments include:

Data-centric...

Related suppliers

Follow us

Products

View more

Webinars