MorningStar Farms to enter refrigerated meat case with plant-based Incogmeato line
By Elaine Watson
- Last updated on
Kellogg's MorningStar Farms is also getting in on the action with its new Incogmeato line, which includes a refrigerated plant-based burger made with non-GMO soy hitting shelves early next year, and frozen Chik'n tenders and nuggets.
The leading player in the frozen plant-based meat segment, MorningStar Farms has a 25% share and is growing in the high single digits according to Nielsen data.